I’m the General Manager, Europe overseeing our EMEA market for Splash, a Series C event marketing tech that provides a solution for scaled in-person and virtual programs.
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I'm attending SaaStr to meet with our customers that our activating at the conference, to network with potential prospects & partners, and to learn from the great thought leaders SaaStr brings together.
Our customers are primarily MM & Enterprise B2B companies with powerful branding: Salesforce, Meta, PwC, Booking, Adobe, Outreach, Zendesk, Gainsight, Twitter, TikTok, etc.
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We wouldn’t ever power a conference like Salesforce’s Dreamforce (or even SaaStr). But rather companies like Salesforce use us for their dozens, hundreds, and even thousands of global field marketing events, sales-led VIP dinners, lunch n learns, community, even recruiting and internal gatherings.
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Where IRL matters, getting the right people in the room is key, branding & compliance are difficult bc of the scale, and ROI measurement is critical.
I'll be leading a session about the efficacy of Hybrid events and how to actually drive revenue with IRL.
Synopsis: During COVID, your field marketing team was reduced and merged with your webinar team. You were told hybrid is the future. But now...IRL is BACK. Come discuss how to actually drive revenue with IRL.